After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions.
Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. The name 'Hi-C' referred to its high vitamin content. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. History 1958 sales team promotional newsletter excerpts
It was created by Niles Foster in 1946 and released in 1947. Hi-C is a fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. For other uses, see Hi-C (disambiguation).
